Featured Designer Label: Dzhus

Jul 03, 2015|10:19 am


Featured Designer Label: Dzhus

Ukrainian designer and stylist Irina Dzhus launched her eponymous label DZHUS, in 2010. DZHUS is a vanguard yet utilitarian, conceptual wear label that derives its visual identity from innovative structural solutions.

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The label’s design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – unique and virtually archetypical at the same time, categoric but variable. Each collection is inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones.

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DZHUS_AW15_Interflow Shirt_1

Reserved colouring and technical textures are characteristic features of DZHUS. Being an absolutely vegetarian-friendly label, all its products are made of violence-free materials and carry a distinctive ideological message.

DZHUS

DZHUS_AW15_Downy Hood Jacket_1

The label has been crafted keeping in mind women who are perfectionists; women who long for an uncompromisingly complementary form for their own spiritual substance. Neither their age, nor occupation matters, but only their ability to comprehend a piece of clothing intellectually. You can find this exquisite label’s collections on AtMayfair.

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